SM Cebu

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Forever 21 Cebu Opening

Friday, November 18th, 2011

The New Fashion Square of the South – Forever 21 will open it’s doors in Cebu!

Make Your Own Havaianas Cebu 2011

Thursday, July 28th, 2011

Travel in Personalized Style!

Make Your Own Havaianas Cebu 2011

Tuesday, July 19th, 2011

 

Stylish travel with Make Your Own Havaianas

Every fashionable jetsetter knows that staying stylish while in transit is just as important as getting to one’s destination. A big part of enjoying any trip, whether for leisure or work, has to do with making sure one looks and feels comfortable yet chic for any and every occasion. Comfort and style take the top spots when it comes to dressing appropriately for trips both local and abroad. One has to consider the country’s culture and climate – but it doesn’t necessarily mean that you have to push your personal style aside for it.

Havaianas “Happy Soles Will Travel to Brazil” contest winner and fellow Cebuano, Farrah Lapinid, agrees. “I make sure that I am dressed appropriately for the weather,” says Farrah, “so before leaving for my destination of choice, I make sure I monitor the local temperature and pack my outfits accordingly. I check ahead what activities are in the travel itinerary, so I’d know how to dress for the beach, outdoor activities, museums, and restaurants. I also make sure that my clothes and footwear can be mixed and matched. Also, accessorizing is key! Finally, comfort comes first, so I make sure to dress practical yet stylish. Your choice of comfortable footwear can spell the difference in having the greatest fun on your trip. We wore Havaianas most days during our trip to Brazil and not only were they very comfortable, they were also very fashionable and everyone on the streets of Sao Paulo and Rio de Janeiro was happily wearing them!”

Havaianas puts the spotlight on making sure that one’s personal style is fun and fuss-free, letting stylish travel be as easy as slipping into your favorite pair of Havaianas. “Havaianas has the ‘Always Summer’ campaign for 2011. It’s all about celebrating the joy of summer and the fun, carefree vibe that it yields all year round. To strengthen our brand’s conviction, the 6th annual Make Your Own Havaianas brings people closer to the countries that celebrate style across the globe,” says Anne Gonzalez, Managing Director of Havaianas Philippines.

For this year’s Make Your Own Havaianas, the world’s favorite flip-flops brand highlights stylish personal travel. Havaianaticos are invited to customize their flip-flops inspired by the world’s fashion capitals. From July 28-31, beginning 10 a.m. at the North Wing Atrium, SM City Cebu, Havaianaticos and travel enthusiasts can personalize their very own Havaianas flip-flops by mixing and matching the colors of their soles and straps and then embellishing them with fun and unique pins. This year’s Make Your Own Havaianas offers travel-inspired designs on the MYOH Estampas soles (available in Top and Slim designs) and iconic pins from around the world which are sure to give Havaianaticos and travel buffs their very own trendy travel experience.

Make Your Own Havaianas is your passport to mixing and matching travel-inspired limited edition soles, straps, and pins. Be a jetsetter and a trendsetter at the same time and travel in personalized style with Make Your Own Havaianas 2011, July 28 – 31 at the North Wing Atrium, SM City Cebu, event starts at 10am. Visit www.makeyourownhavaianas.com.ph for more details.

Sinulog 2011 – Schedule of Activities

Saturday, January 15th, 2011

Sinulog 2011
Schedule of Activities

6:00 AM
Fluvial Procession of the Miraculous Image of Sto. Niño
8:00 AM
Vibration and Big Bike Rally by Vmax Owners Group
9:00 AM
Re-enactment of the Baptism of Queen Juana and Rajah Humabon Basilica del Sto. Niño
2:00 PM
Solemn Procession of the Miraculous Image of Sto. Niño
7:00 PM
Sinulog Fireworks Competition @ SM City Cebu
7:00 PM
Street party @ Fuente Osmeña and Plaza Independencia
8:00 PM
Gala – Passionata a Cultural Heritage Celebration in Honor of Sto. Niño de Cebu @ SM Cinema I
8:00 PM
Kasadya Nite Mardi Gras @ Ayala Center Cebu
8:00 PM
Handumanan Concert, USP-F Theater for the Performing Arts

Make Your Own Havaianas Cebu 2010

Friday, July 30th, 2010

Make Your Own Havaianas Cebu 2010.

Personalize your favorite Havaianas with new and various stylish options.

Read more.

Make Your Own Havaianas 2010 at SM Cebu

Friday, July 30th, 2010

The long wait is now over! Cebuano Havaianaticos, who’s been itching to unleash their creativity and get their hands on those uber fashionable flip-flops, can now customize their favorite havaianas at Make Your Own Havaianas Cebu 2010 in SM City Cebu Northwing.

Now on its 5th year, Make Your Own Havaianas in Cebu has put together new and more options of stylish and unique embellishments from letter pins to swarovski-studded butterfly/star/head skull to Philippine-designed commemorative pins. One might be lost in an array of colorful soles and straps ranging from flourescent, glow-in-the-dark or jelly. Their color match wheel, which allows you to see and choose the sole and strap combination, doesn’t seem to help, as each combination is too cute to pass, you want to have them all.

Spotted at the VIP/media event were Kris Tiffany Janson – Miss Cebu 2009, Ana Maris Igpit, Jude Bacalso, Cybill Gayatin, ABS-CBN Ka-Mags Blinky de Leon and Phoebe Fernandez and some of Cebu’s fashionistas.

Havaianaticos can take pictures of their new pair at the Havaianas’ cool photo box.

This annual event has been known for drawing up astounding number of followers. If you want to get those creative juices working and get your hands on the latest and the trendiest personalized havaianas, have a head start and be early. Get those happy soles ready for there’s a long queue up ahead but it’s definitely, definitely worth the wait.

This Cebu event runs from July 30 to August 2, 2010 at SM City Cebu Northwing.

Special thanks to:

  • Jaja Chiongbian-Rama & April Rama of bigSEED Media and Marketing Solutions for inviting CebuCentral.Com and A.L. Amizade Marketing, Inc., the exclusive sub-distributor of Havaianas in Central and Eastern Visayas.

GLITTERATI sightings at SM Northwing

Saturday, July 17th, 2010


Cebu‘s top society had come together to witness a fashion show featuring young Cebu personalities headed by Penshoppe endorser Annette Osmeña together with Amanda Darza, Kimberly Lofgren, Jade Hoksbergen, Amanda Booth, Izarra Ugarte, Angeli Gomez, Nika Miranda, Mark Lotzof, Symon Tiansay, Mucho Garcia, Jeff Schaap and Tom Booth.

Guests include Arcy Gayatin, Philip Rodriguez, Margaret Lhuillier, Chris Aldeguer, Albert Arriba, just to name a few.
This Cebu event is organized by A~List Events, PR & Advertising.

Special thanks to:

PLDT MyDSL Speed Circuit 2010 Drifting Exhibition in Cebu

Monday, April 12th, 2010

Smoke billowing, tires screeching as champion drifters made their mark on the road.

Cebuanos are once again presented with high-packed drifting action. Precision and speed at its best as PLDT MyDSL brings to Cebu “Speed Circuit 2010 Drifting Exhibition” held at SM City Cebu parking lot with no less than the 4-time drifting Champion Alex Perez with Gio Rodriguez and the lovely lady drifter, Pia Boren.

Drifting is a motor sport that originated in Japan when tires loses grip on the road and swerves. That’s when the precision and control of a professional drifter comes in which was clearly seen as drifters showed their jaw-dropping stunts, as they throw rings into the street cones, skid around the hosts and an amazing near collision stunts. Alex Perez gave basic drifting lesson and let some lucky Cebuanos experience the G and ride the drift cars with the champs.

According to Ms. Myla Villanueva, Senior Product Manager of PLDT myDSL,they incorporated drifting with their PLDT myDSL since it brings the sense of speed and the innovation relating to their DSL service. Drifting is non-traditional, unique and has an appeal to their target market – the hip, young and cool.

Celebrity guest includes Ryan Agoncillo and Isabel Oli.

This Cebu event is organized by bigSEED Media and Marketing Solutions.

Special thanks to:

  • Jaja Chiongbian-Rama & April Rama of bigSEED Media and Marketing Solutions for inviting CebuCentral.Com
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