Travel in Personalized Style!
Havaianas
Make Your Own Havaianas Cebu 2011
Thursday, July 28th, 2011Make Your Own Havaianas Cebu 2011
Tuesday, July 19th, 2011
Stylish travel with Make Your Own Havaianas
Every fashionable jetsetter knows that staying stylish while in transit is just as important as getting to one’s destination. A big part of enjoying any trip, whether for leisure or work, has to do with making sure one looks and feels comfortable yet chic for any and every occasion. Comfort and style take the top spots when it comes to dressing appropriately for trips both local and abroad. One has to consider the country’s culture and climate – but it doesn’t necessarily mean that you have to push your personal style aside for it.
Havaianas “Happy Soles Will Travel to Brazil” contest winner and fellow Cebuano, Farrah Lapinid, agrees. “I make sure that I am dressed appropriately for the weather,” says Farrah, “so before leaving for my destination of choice, I make sure I monitor the local temperature and pack my outfits accordingly. I check ahead what activities are in the travel itinerary, so I’d know how to dress for the beach, outdoor activities, museums, and restaurants. I also make sure that my clothes and footwear can be mixed and matched. Also, accessorizing is key! Finally, comfort comes first, so I make sure to dress practical yet stylish. Your choice of comfortable footwear can spell the difference in having the greatest fun on your trip. We wore Havaianas most days during our trip to Brazil and not only were they very comfortable, they were also very fashionable and everyone on the streets of Sao Paulo and Rio de Janeiro was happily wearing them!”
Havaianas puts the spotlight on making sure that one’s personal style is fun and fuss-free, letting stylish travel be as easy as slipping into your favorite pair of Havaianas. “Havaianas has the ‘Always Summer’ campaign for 2011. It’s all about celebrating the joy of summer and the fun, carefree vibe that it yields all year round. To strengthen our brand’s conviction, the 6th annual Make Your Own Havaianas brings people closer to the countries that celebrate style across the globe,” says Anne Gonzalez, Managing Director of Havaianas Philippines.
For this year’s Make Your Own Havaianas, the world’s favorite flip-flops brand highlights stylish personal travel. Havaianaticos are invited to customize their flip-flops inspired by the world’s fashion capitals. From July 28-31, beginning 10 a.m. at the North Wing Atrium, SM City Cebu, Havaianaticos and travel enthusiasts can personalize their very own Havaianas flip-flops by mixing and matching the colors of their soles and straps and then embellishing them with fun and unique pins. This year’s Make Your Own Havaianas offers travel-inspired designs on the MYOH Estampas soles (available in Top and Slim designs) and iconic pins from around the world which are sure to give Havaianaticos and travel buffs their very own trendy travel experience.
Make Your Own Havaianas is your passport to mixing and matching travel-inspired limited edition soles, straps, and pins. Be a jetsetter and a trendsetter at the same time and travel in personalized style with Make Your Own Havaianas 2011, July 28 – 31 at the North Wing Atrium, SM City Cebu, event starts at 10am. Visit www.makeyourownhavaianas.com.ph for more details.
Havaianas Design a Smile
Friday, October 29th, 2010
What makes your kids smile?
Chances are, the answer to this question doesn’t involve the latest gadgets or vacations in far-away, exotic places. More often than not, it is the simple things in life that puts a smile on their faces: a happy Sunday morning breakfast, a hug from mom and dad or even the feel of fine sand under their feet at the beach.
Smiles are the truest expression of happiness. To commemorate Smile Month this October, Havaianas, the world’s favorite flip-flops, is launching the “Design a Smile” campaign to spread cheer and share thousands of smiles with Filipino children. Havaianas is creating a venue for children to heal the broken smiles of other children who have cleft lip and cleft palate deformities.
A series of design contests from October 16 to November 14, “Design a Smile” will give children the chance to show the world their artistic talents and, at the same time, create better futures for the children of Operation Smile, a non-profit, volunteer medical organization that provides reconstructive surgery and healthcare to kids with facial deformities.
Children from 5 to 12 years of age can participate in “Design a Smile” to lend their creativity for a greater cause. All they have to do is come to any of the events, which will be held in major malls nationwide, and design the sole of a Havaianas pair based on the theme, “What makes you smile?” Prizes from Havaianas, My Masterpiece Movement, Polaroid, Faber-Castell, KidsSports, and Orange Juice await the winners.
The top winning entry will be produced by Havaianas in a future collection and will be sold nationwide for the benefit of Operation Smile.
So, this October, let your kids share their creativity and help heal the smiles of their fellow children.
Make Your Own Havaianas Cebu 2010
Friday, July 30th, 2010
Make Your Own Havaianas Cebu 2010.
Personalize your favorite Havaianas with new and various stylish options.
Make Your Own Havaianas 2010 at SM Cebu
Friday, July 30th, 2010
The long wait is now over! Cebuano Havaianaticos, who’s been itching to unleash their creativity and get their hands on those uber fashionable flip-flops, can now customize their favorite havaianas at Make Your Own Havaianas Cebu 2010 in SM City Cebu Northwing.
Now on its 5th year, Make Your Own Havaianas in Cebu has put together new and more options of stylish and unique embellishments from letter pins to swarovski-studded butterfly/star/head skull to Philippine-designed commemorative pins. One might be lost in an array of colorful soles and straps ranging from flourescent, glow-in-the-dark or jelly. Their color match wheel, which allows you to see and choose the sole and strap combination, doesn’t seem to help, as each combination is too cute to pass, you want to have them all.
Spotted at the VIP/media event were Kris Tiffany Janson – Miss Cebu 2009, Ana Maris Igpit, Jude Bacalso, Cybill Gayatin, ABS-CBN Ka-Mags Blinky de Leon and Phoebe Fernandez and some of Cebu’s fashionistas.
Havaianaticos can take pictures of their new pair at the Havaianas’ cool photo box.
This annual event has been known for drawing up astounding number of followers. If you want to get those creative juices working and get your hands on the latest and the trendiest personalized havaianas, have a head start and be early. Get those happy soles ready for there’s a long queue up ahead but it’s definitely, definitely worth the wait.
This Cebu event runs from July 30 to August 2, 2010 at SM City Cebu Northwing.
Special thanks to:
- Jaja Chiongbian-Rama & April Rama of bigSEED Media and Marketing Solutions for inviting CebuCentral.Com and A.L. Amizade Marketing, Inc., the exclusive sub-distributor of Havaianas in Central and Eastern Visayas.
Havaianas Summer Snapshot
Thursday, May 13th, 2010
Think of summer and thoughts of sand, sun and outdoor fun come to mind.
Havaianas, summer’s solemate, creates the perfect backdrop for that perfect memento as it captures all of the season’s favorites in bursts of color via a visually arresting sculpture installation seen in Boracay, Manila and now Cebu.
Since its appearance at the Terraces of the Ayala Center Cebu, Havaianaticos have flocked to have their photos taken in this three-dimensional work of art to commemorate the summer of 2010.
Catch this at the Terraces until the 16th of May and at The Walk, I.T. Park from the 18th to the 27th of May.
Havaianas Summer Fun 2010
Join the Havaianas Summer Fun and purchase 2 pairs from any of the authorized retailers in Ayala from today until the 15th of May and get a chance to win one of five exclusive and much coveted Havaianas Flip Floats.
Happy Soles Will Travel to Brazil
Monday, March 1st, 2010
Are you ready to flip-flop your way to a once-in-a-lifetime experience in Brazil?
The answer better be yes as world-famous fashion brand Havaianas kicks off its new Happy Soles campaign for anyone 18 years old and above. This campaign celebrates the fact that Havaianas has been both a witness and a reminder of Filipinos’ happiest moments. A constant companion on everything from beach trips to food trips, Havaianas has trekked up mountains, walked down wedding aisles and danced under the pale moonlight. For many happy soles, Havaianas is a daily reminder of moments spent with friends and filled with laughter – moments that define who we are.
And in an effort to be present in even more unique life experiences, Havaianas kicks off the Happy Soles campaign with a creative competition titled “Happy Soles Will Travel to Brazil.” Answer the question “If anything was possible, what would you do to make the world happy for a day?” as creatively as possible and you could get the chance to win an all-expense-paid vacation for four to the land of sunshine, Brazil.
The winner, along with three friends, will fly to Brazil on an unforgettable, all-expense-paid retreat, complete with travel must-haves from Havaianas, Sony, David and Goliath, and Aloha Board Sports. The group of friends will get to experience the cool climate of cosmopolitan Sao Paulo and the endless summer of Rio de Janeiro in quirky clothes from David and Goliath, and stylish resort wear from Aloha Board Sports. Not only will they stay in chic, boutique hotels and dine at world-class restaurants, the four friends will also visit Oscar Freire Street, home to Brazil’s fanciest boutiques, where they will enjoy a shopping spree at the Havaianas Concept Store. A visit to Daslu, a super luxurious shopping mecca is also on the agenda. In Corcovado Mountain, they will get to see the Brazilian icon, Christ the Redeemer, and record the priceless memory with their Sony CyberShot cameras. They will also experience everything from the football madness at Morumbi and Maracana to the breath-taking tropical landscape of Jardim Botanico, a UNESCO site, and the laid-back beach culture of different world-renowned beaches like Copacabana. The winner will also be able to share these memories with ease, with a new Sony HandyCam camcorder and Sony Vaio laptop, and even a new Sony Walkman mp3 player to bring home the sound of Samba.
Answers can be recorded via the Havaianas roving video booth that will travel to key malls nationwide or uploaded on the campaign website: www.havaianasphilippines.com/happysoles. The top ten happiest and most creative entries will be shortlisted by a board of judges that includes a representative from the Brazilian Embassy, magazine editor Pauline Suaco-Juan, travel blogger Anton Diaz, Capoeira guru Professor Fantasma, and the Managing Director of Havaianas Philippines. The public will then decide who of the ten will be awarded the grand prize through online voting at the campaign website. The remaining nine finalists will also walk away with prizes from Havaianas and new Sony CyberShot cameras.
“Havaianas has always had the privilege of being with Filipinos during their happiest moments – at the beach, in malls, at home, practically everywhere. We wanted to create the happiest possible experience through this unique, luxury vacation to Brazil,” says Anne Gonzalez, Managing Director of Havaianas Philippines.
Visit www.havaianasphilippines.com/happysoles for complete contest details or visit the roving video booth in Cebu City from March 8 to 14 at the Ayala Center Cebu, Cagayan de Oro from March 22 to 28, Davao from April 5 to 11, Bacolod from April 19 to 25 and Metro Manila once more from April 30 to May 2.
A.L. Amizade Marketing, Inc. is the exclusive sub-distributor of Havaianas in Central and Eastern Visayas. In Cebu, Havaianas is available in All Flip Flops, Rustan’s, What a Girl Wants, July, Republik, Plantation Bay Resort and Spa, Maribago Blue Water Resort and Abaca Boutique Resort.
